Prudential: Customer Office Data Exchange
Edward Johnson, PMP®, CSM®
August 19
This is a massive undertaking with high visibility. This data project was acutely focused on providing data to the Customer Office (responsible for cross-product marketing). Leveraging several systems subject matter experts, the team was able to create several feeds and services to deliver necessary data to the marketing team. Each with a specific target marketing use with several additional benefits. The project had to leverage a hybrid Agile/Waterfall methodology with a dedicated team and iterative approach to honing what was to be delivered and when.