Edward Johnson, PMP, CSM

Trusted Advisor

Prudential: Customer Office Data Exchange

Edward Johnson, PMPĀ®, CSMĀ® August 19

This is a massive undertaking with high visibility. This data project was acutely focused on providing data to the Customer Office (responsible for cross-product marketing). Leveraging several systems subject matter experts, the team was able to create several feeds and services to deliver necessary data to the marketing team. Each with a specific target marketing use with several additional benefits. The project had to leverage a hybrid Agile/Waterfall methodology with a dedicated team and iterative approach to honing what was to be delivered and when.

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